Marketing

This section presents a list of new publications from the library of Sumy State University on marketing.
Electronic versions of publications are available in the Electronic catalog subject to authorization through the Personal account.

A complete list of books is available from the Electronic Catalogue, for this use the search by discipline.

 

How to use the Electronic catalog and Electronic library: VIDEO

 

 

TEXTBOOKS, TRAINING MANUALS

 

 

 

 

Sumy State University electronic resources

 

 

Sumy State University educational resources

 

 

MIX – the blended learning environment at Sumy State University (for authorised users).

 

Екзаменаріум рорпоораор

Examinarium is an open online educational course that includes study programmes in economics, finance, management, marketing and law. Examinarium offers to take part in competitions in mathematics, chemistry, physics, biology and get an additional 20 points to one of the EIT subjects when applying to Sumy State University. The Examination Centre also provides preparation for the EIT in law.

Distance learning at Sumy State University - training in more than 1800 disciplines includes tests, simulators, interactive demonstrations and tasks for independent work.

 

 

OCW – is an open electronic resource of structured collections of organisational, educational and methodological materials of disciplines included in the training, retraining and advanced training programmes for specialists of various educational and qualification levels, as well as additional educational programmes.

 

More about Sumy State University learning resources

 

 

Associations, organisations, unions

 

The Ministry of Economy of Ukraine is a central executive body of Ukraine that forms and implements state policy in the areas of economy and trade.

The Antimonopoly Committee of Ukraine is a state body with a special status that is responsible for ensuring state protection of competition in business and public procurement.

International Marketing Group of Ukraine - specialises in market research and analysis, management and strategic consulting.

Ukrainian Marketing Association - an all-Ukrainian non-governmental organisation whose main objectives are to create a professional association of marketers, develop standards for marketers, create an information platform for marketing professionals, and promote marketing as a science

State Statistics Service of Ukraine - ensures the implementation of the state policy in the field of statistics, creation and proper functioning of the national system of economic and statistical information in Ukraine.

Economics Working Papers in Oxford - website of the Department of Economics at the University of Oxford. Contains a database of economic journals, research materials of students and scholars, economic news, etc. Authorised access.

The Moz Blog - tips, research and insights on SEO and online marketing from industry experts.

Hubspot - marketing and sales strategies, a selection of tools and applications for effective work.

Consumer Barometer  - to understand what people are doing online: how often and when they are online, what motivates them, what they buy and why.

 

Business and Entrepreneurship Digest is a review of the latest news, analytics, events and legislative changes about the economy, transformation of the business environment, changes in marketing, advertising and branding, trends in the labor market, the impact of global economic processes on the national economy.

Frequency: monthly. Materials are submitted in the original language.


 

 Udemy. An international learning platform with online courses on a variety of topics. More than 12,500 of the best educational courses from leading universities in the world are available to Ukrainian students. ! To view the courses, you need to register on the Udemy platform.

 

Emeritus educational platform - the academic community of Sumy State University has free access to courses, programmes and trainings from more than 50 of the world's best universities. Access is subject to registration.

 

Ukraine Global Faculty. This is a new project where foreign professors from leading universities, top experts and entrepreneurs will deliver online lectures to Ukrainian audiences. 

 

 

Prometheus a public project for mass-media open online courses (MBAs) with free online access to the best university-level courses.

 

MIT Open Courseware - courses from various fields in open access.

 

Open Learn - open courses from The Open University. Fields: business, education, medicine, language studies, history, computer science, etc.

 

Saylor Academy - open courses in various fields of knowledge: business, economics, biology, computer science, language learning, etc.

 

 

Open access Open access
University's local network University's local network
Remote access Remote access

The project, funded by the Duke Endowment "Library 2000" Fund, presents images and information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Images are able to be used without prior permission, with attribution, for educational purposes.

A collection of open educational resources (OER) compiled specifically for educators to use in their professional activities. Materials are sorted by 18 branches.

An electronic database containing full-text journals, abstracts of articles and reviews in scientific journals devoted to social sciences and humanities.

Reference database of foreign publications on economics, created and maintained by the American Economic Association (AEA). All documents included in the database are presented in the form of abstracts or only bibliographic descriptions (citations). There are no full texts of articles in EconLit - with the exception of book reviews. Authorized access.

The database of open access journals from Elsevier Publishing.

The ERIH PLUS abstract for the humanities, social sciences and scientific citations is the world's largest platform for publishing and tracking papers.

Access thousands of freely available, peer-reviewed open access articles, books and chapters from IGI Global.

The most authoritative British independent research institute in the fields of public finance, tax and social policy, tax law, education, inequality and poverty, pensions, innovation, consumer behavior and the evaluation of policies aimed at promoting development in poor countries.

Art books and textbooks in the open access.

Textbooks on biology, physics, economics, geography, philosophy, mathematics, etc.

A collection of tens of thousands of educational materials, training exercises and web pages for individual disciplines. All of them are designed to enhance the teaching experience through the use of educational materials. The Merlot collection includes more than 91,000 materials in various categories.

A collection of open access books from the university publishing house MIT Press, covering a wide range of topics, including technology, humanities and social sciences, history, and art.

A database providing access to all statistical data from the Organisation for Economic Co-operation and Development (OECD). Topics include: economics, education, environment, business and finance, sociology, and health.

Books, games, study materials, charts and other additional learning materials.

A collection of original textbooks from various fields of knowledge in open access. Books are available for review on the platform and for download in various formats.

A global catalog of open access repositories. Searches are based on a number of characteristics, such as location, software, or the type of materials stored in the repository.

Open content search tool. Contains textbooks, courses, videos, podcasts, audiobooks and support materials from various fields of knowledge.

A platform for hosting open access textbooks in fields such as business, computer science, medicine, natural sciences, and humanities. Tutorials are available for review on the platform and for download. The platform also offers webinars.

Academic publishing house, presents textbooks, magazines, monographs, professional and reference materials in printed and electronic form. Areas - humanities, social sciences and business.

Catalog of books and educational materials from various fields of knowledge in open access. There are 6,573 books placed by 176 organizations and networks.

Internet project the collaborative effort of hundreds of volunteers in many countries to enhance the dissemination of research in economics. The heart of the project is a decentralized database of working papers, preprints, journal articles, and software components.

The world's largest platform of scientific, technical, natural, medical and socio-political literature of leading international publishers. In access - about 75 thousand books, more than 12.5 thousand journals and databases. Access will continue until December 31, 2022. More about the resource.

Full-text database of peer-reviewed scientific journal articles and book chapters from more than 2,500 journals and 39,000 books published by Elsevier. More.

One of the best tools for monitoring and analyzing international scientific research using visualization methods and modern metrics, benchmarking, finding scientific partners, researching modern scientific trends and finding management solutions, creating unique reports.

Scopus is Elsevier’s abstract and citation database. Scopus covers nearly 36,377 titles from approximately 11,000 publishers, of which 34,000 are peer-reviewed journals in top-level subject fields: life sciences, social sciences, physical sciences, and health sciences. It covers three types of sources: book series, journals, and trade journals. All journals covered in the Scopus database, regardless of who they are published under, are reviewed each year to ensure high-quality standards are maintained. Read more

Free archive containing materials from the humanities and social sciences, education and law. The resource allows you to search for publications, share research results, obtain public expertise and post your own and others' (licensed by SS BY 4.0) post- and preprints. Login to the resource via the ORCID, or registration.

The world's largest publisher of academic books and the world's most influential journals in open research. About 10,000 e-books from the publishing house of 2017 are available. The collection of books can also be viewed in the e-catalog of the library of Sumy State University. More details

Portal with free and prepaid statistical databases of the world and provided with infographic tools for analysis and visualization.

Abstract and citation database from Clarivate Analytics that provides a comprehensive citation search. It gives access to multiple databases that reference cross-disciplinary research, which allows for in-depth exploration of specialized subfields within an academic or scientific discipline. More details

Database provides open access to books and periodicals from various fields of knowledge, including economics, ecology, mathematical sciences, cybernetics, and others.

A nationwide distributed electronic database in which academic texts (dissertations, abstracts, articles, qualification papers, scientific publications, textbooks, etc.) are accumulated, stored, and systematized.

A universal database containing bibliographic descriptions and abstract information about domestic scientific publications in all fields of knowledge (natural, technical, social, economic, humanitarian, medical sciences) from 1997 to the present.

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